'Cyworld' cut out of SK Communications 'Psy camera' resurrection?

Im camera app © News1

Camera App 'Psy camera' within the year exceeded 100 million expected, the second 'line' expectations 

(Business 1) reporter = endless fall on jibongcheol SK Communications is facing a chance to rebound. 

So-called 'yeppeojineun camera' camera app called "camera sy 'is causing a blast in the worldwide market. If the trend now Naver's mobile messenger 'line' to catch the momentum of the success. Thanks to SK Communications is the skyrocketing price of every day. It is the 16th 230 won against SK Communications shares rose yesterday and closed at 7,290 won on the field. Fourth day rise. 

Last year's third quarter deficit to eight consecutive quarters of losses naetdeon SK Communications has been trying to escape the bloody lexical progress. 200 people laid off last end of 2012, even though the end of 2013 followed by 350 people decreased. Once dalhadeon thousands of employees around 350 people are now much everything is left. This is also not enough, since the end of last year, the officers were also determined batch submission of resignation. 

SK Communications quarter past eight (unit = one hundred million won) © News1

SK Communications in fact cause long-term recession quickly catch up with the changing market mothande the result. 10 years ago, but at the time it acquired Cyworld SK Communications is a 'Portal 2 of' reign was the influence. Portal 2 was once so great next to threaten but never larger forces, Cyworld's global market began to fall into the power failure. 

Cyworld is the world's first social network service (SNS) in the U.S. market, despite barriers to MySpace and Facebook not go beyond him. This is a changing trend in Cyworld is due to not synching. And in time, the change has not stuck in the fence SK Communications is funny because even large enterprises.Decision-making is slow and so was easy to be adventurous. Cyworld eventually ejected from SK Communications is pushing this year. SK Communications angin arms of ten years. 

'Cyworld' SK Communications to cut out the rest of the parent company, SK Planet Hope is being absorbed by the reputation of the industry as it was called.However, the SK Communications 'Psy camera' resurrection began flapping. 

The last in early 2012 released 'Psy camera "in the current global market of more than 6,000 million recorded a number of downloads. More than 60 million people around the world that says people are using. Only users with reaches 45 million people overseas. In the case of Brazil, more than 30,000 people a day are flowing into it enough. SK Communications said, "Southeast Asia and the United States, Europe, Latin America, an average day in 220 countries, including more than 20 million downloads, and" said "increase in monthly user count manmyeongssik 2000," he said. 

Now rate, the camera is wrapped in the first half of this year reached 100 million users are expected to surpass. When a certain amount of subscribers multiplier effect occurs and the number could grow exponentially iteoseoda. In fact, Naver's mobile messenger 'line' Over to the subscribers to 100 million people it took 19 months, since the multiplier effect of an additional 40 million people do not neuleonaneunde took three months. 

© News1 camera sy exceeded 60 million downloads

Snag 'Psy camera' special in SK Communications is building a toothy smile. Unlike Cyworld, Im a bigger camera users who are abroad became popular because of the global success of SK Communications is likely that the camera sy judge strategy is to put all the resources. SK Communications Sy camera being in a crisis to save because it can give a unique breakthrough. 

Zhang Kang SK Communications Division camera sy "seungbusu well to offset overseas partners around the world to collaborate with a variety of plans to seek" the "platform, which is wrapped in a variety of strengths camera calibration capabilities, decorate pictures with friends to reinvent SNS photo transformed into an innovative and to enjoy, "he said. 

SK Communications to increase the likelihood of success of the global service, Im picture camera formats in the United States second only to Facebook users share a lot of photos SNS 'Pinter rest' (Pinterest) is similar to the transition will be. For example, makes it easy to decorate with photos to share that comment and so on. The corporation is established in the United States is expected soon. 

SK Communications is expanding subscriber base, the revenue base is prepared to be reported, intends to focus on securing first subscriber plans. However, the tip of SK Communications, the current scale of financial resources and manpower when I saw postponed can be tough in the global market that is seeing aggressive management. Cumulative operating losses last eight quarters to reach a whopping 76.9 billion won, so it's out of the overall competitiveness of the company is true. 

In particular, the past few years, according to financial difficulties and restructuring the organization and also a great opportunity to fatigue, but look at the next opportunity to take the issue where the worst-case scenario turns out to be too concerned about that. 

This industry officials "SK Combs, the good service, large features is unique affiliate opportunity to structure complex decision-making is often not caught," said "This time, Im SK Communications is uniquely able to speed up the camera so that the business In terms of parent support, etc. should be responsible, "he said.